In the Name of Play
In 2020, we launched a new global brand purpose for Fanta that champions the purest form of play in the world: people doing dumb things on the internet. The campaign launched with an anthem film that treats internet idiots like the superstars they are, featuring real clips and the real people behind them.



Idiots Are Amazing
90s Anthem




Giraffe
15s




Dive
15s




Wheelbarrow
15s




Slide
15s




Pants
15s






group

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agency: 72andsunny Amsterdam
CD: Kevin Weir
CD: Chris Colliton
Senior Art Director: Paddy Thunder
Senior Copywriter: Craig Hanratty
Executive Creative Director: Laura Visco
Producer: Michael Petrucelli
Director: Jeff Low
Music: Birdbrain