The Iron Horde is Coming.
We made a lot of things to launch World of Warcraft's new expansion. One of those things was a giant axe that we used to obliterate a cab in Times Square. Just a big dumb axe. People go nuts for this sort of thing so it was on the front page of reddit for the whole day. For those who know anything about Warcraft, this is GOREHOWL, the scary axe of Grom Hellscream.
One other cool thing we made was this intense 15 second video of the game's new villain, giving a good old fashioned deathstare.
There were a bunch of banners and web films and other such things too.
partner: Chris Colliton
creative director: Erik Hogfeldt