In 2024, we brought back the beloved Coors Light beer train for a Super Bowl commercial in which it takes an epic journey across America to crash into someone’s house. Not like, a bad crash though. A good, mountain-cold, refreshing crash.
Coors Light: The Return of the Chill Train
Agency: Droga5 New York
Executive Creative Directors: Chris Colliton, Kevin Weir
Creative Directors: Rob McQueen, Nick Bauman
Creatives: Martha Gill, Julia Heydemann
Producer: Roger Moran, Josh Campbell
VFX: bEpic Studios
Directed by Daniel Warwick