Software company Atlassian believes that nothing is impossible when we work together. So to drive awareness of the Atlassian parent brand, we brought together the brightest minds in tech, art and science to solve three wonderfully impossible things, using Atlassian software and the power of collaboration. All three projects were launched live at the Atlassian 2023 Team Keynote Event

The Earworm Eraser: An audio experience scientifically crafted to get a song out of your head.
The Dreamkeeper: An AI-powered website that allows you to bring your dreams to life.
The Giving Trees:
A public installation that grows money on trees.

 

Impossible Thing #1:
It's impossible to get a catchy song out of your head...

We partnered with earworm specialist, Dr. Jakubowski and Squeak E Clean to develop an genre-bending audio experience that unravels the key components of earworms and negates them to give listeners reprieve. 


Impossible Thing #2:
It's impossible to remember your dreams...

We partnered with Active Theory, Addition and Harvard dream scientists; Adam Harr and Dr. Deirdre Barrett to create a website that brings your dreams to life.


Impossible Thing #3:
It's impossible for money grow on trees...

We partnered with Battery Park, Stripe and Industrial Designers to turn park trees into tappable donation banks. Giving back has never been easier.


Agency: Droga5 New York
Executive Creative Directors: Chris Colliton, Kevin Weir
Senior Creatives: Maria Kouninski, Jenny Yoon
Creatives: Sara Smokrovic, Nathan Bennet, Courtney Tibbetts
Producers: Dakota Brockman, Grace Wang, Ian Graetzer, Cameron Priestley